YourMembership, the leading cloud-based software provider for associations, announced a strategic partnership with Informz, a leading provider of email marketing and marketing automation, on Thursday in St. Petersburg, Florida, with plans to debut the integration this fall.
By launching the joint member engagement platform, YourMembership and Informz seek to create more personalized and targeted email campaigns, eradicating manual procedures and diminishing administrative task time and effort.
"Our partnership with Informz adds incredible value to our engagement platform," YourMembership President and CEO JP Guilbault said. "Email marketing is a significant driver of critical revenue for our association clients and … we're leveraging the ecosystem of technology and delivering on our promise to provide member-based organizations the tools and services they need to operate more efficiently and offer more personalized interactions."
YourMembership, the world's largest provider of membership and association management software, supports 4,300 association customers representing 20 million members. Headquartered in St. Petersburg, Florida, it maintains additional offices in Chicago, Illinois; Austin, Texas; New London, Connecticut; and Peterborough, United Kingdom.
Informz empowers associations and nonprofits to promote their brands, improve engagement and manage online communications, all from one interface. It features such tools as a drag-and-drop email designer, a virtual whiteboard for building automated, multi-step email campaigns, and engagement scoring.
"We are thrilled to announce the partnership with YourMembership," Informz CEO Joe Tyler said. "Their commitment to cutting-edge technology perfectly aligns with our company's core values and vision to deliver knowledge that builds lasting relationships."
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