To support an innovative Earth Day event on April 22, Whole Foods Market Destin recently formed a coalition with Choctawhatchee Basin Alliance (CBA) to enhance recycling and involve customers by repurposing discarded oyster shells.
Consumers who make purchases at the store’s Destin location at 4402 Legendary Dr. either on Earth Day or special promotion dates will contribute to the local marine habitat, as the two companies distribute oyster shells that would ordinarily be disposed of.
Whole Foods plans to donate shells from purchases to CBA’s “O.Y.S.T.E.R.” program (Offer Your Shell to Enhance Restoration). Additionally, the grocery business will donate 1 percent of all its net sales on Friday, April 22 to CBA — one of five groups to be recognized during the Destin store’s grand opening on its “One Percent Day” slated for Wednesday, April 20.
Other groups named as this year’s “one percent” recipients are Food for Thought Outreach, Northwest Florida Symphony Orchestra, Lighthouse Family Retreat and Cultural Arts Alliance of Walton County.
Whether buying groceries or ordering oysters at the market’s specialty bar, Destin area shoppers will help support the region’s ecosystem in multiple ways: supporting environmental education and actually enabling the building of new oyster habitats in Choctawhatchee Bay.
The O.Y.S.T.E.R. Shell recycling program’s ultimate goal is to collect the oyster shells that would otherwise end up in a landfill, and reuse them to construct oyster reef habitat. Oyster reefs house marine creatures, keep the water clean, and control erosion.
4402 Legendary Dr
Destin, FL 32541