Buoyed by their recent successful collaboration, Motorsport.com and Repucom yesterday announced a global cooperation agreement to combine their expertise, skills and media assets for the benefit of worldwide motorsport and automotive customers.
Building on the partnership established for the 2015 Grand Prix Drivers Association (GPDA) Global Fan Survey, the two firms look toward merging their complementary tools to deliver seamless global research capability for the motor sport and automotive industries.
"Repucom is an ideal partner. Its acquired knowledge and expertise is unrivaled” Motorsport.com Editor in Chief Charles Bradley said.
The joint initiative will cover deliverables from issue identification and questionnaire compilation, technical build, hosting, creation, promotion and data collation, to data analysis, interpretation, recommendation and report delivery all through a single source.
"With just under a quarter of a million respondents, we were delighted with the outcome of the 2015 GPDA Global Fan Survey,” Nigel Geach, Repucom’s senior vice president for motor sports, said. "Fans are key to driving any sport forward; how they interact and engage with that sport remains central to its success."
Repucom‘s connected solutions allows businesses to better understand and engage with their audience by integrating tools and services with its global network of experts. It offers brands, rights holders, agencies and broadcasters a range of solutions to optimize their commercial effectiveness.
Motorsport.com is an international network of online motor sports content offering digital distribution, video and interactive multimedia.
"We can't wait to get working on the next phase of our relationship," Bradley said.