Miami, Florida-based Headway Digital, an international programmatic company that creates seamless data-driven campaigns for varied social media integral to advertising campaigns, launched its new NativeWay solution product this week.
Supplying clients display, video and mobile solutions in one advertising platform, NativeWay provides performance and brand marketers the ability to target their ideal consumers wherever they are through native display ads, native video and native mobile.
Native display ads will work by displaying a marketer’s ad to complement each publisher or host site, better blending to fit the site’s look and feel. Native video, which consists of in-stream videos displayed within the content of the publisher’s site, is designed to pop inside the text on auto-play as the user scrolls down the page. Native mobile promotes ad placement in non-intrusive formats that blends messaging into websites and applications.
Headway Digital said NativeWay will offer substantial advantages over traditional banners, including enhanced user experience, higher viewing capability, measurably better engagement rates and increased organic installs of mobile apps. Each campaign is tailored to the client’s individual objectives and goals.
NativeWay service is available to advertisers throughout the U.S., European Union and Latin America.
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