Miami-based Carvajal Medios B2B and publisher Crain Communications, Inc. have agreed to align commercial efforts for the plastics and manufacturing industries in the United States and Latin America, the firms announced from Virginia Gardens Thursday.
The companies have signed an alliance to share content to benefit plastics processors, resin companies and machinery manufacturers.
Carvajal’s Tecnologia del Plastico magazine is produced in Spanish and distributed to 7,500 subscribers in Latin America, including 9,000 in Mexico. Crain’s Plastics News has 45,000 subscribers, mostly in the United States.
"Partnering with Carvajal Medios B2B is the most effective way for Plastics News and our clients to reach the growing plastics markets in the Mexico, Central and South American markets," KC Crain, Crain's executive vice president and director of corporate operations, said.
As a result of shared editorial content, advertisers will enjoy the advantage of more widespread marketing in the Americas.
"Crain Communications is an unquestionable leader in the U.S. publishing industry," Eugenio Castro, Carvajal's vice president of corporate strategic planning, said. “Their leading publications and 99 years in the market are a testament to Crain's capacity to adapt and business savvy, all core values shared by 111-year [old] Carvajal.”
The partnership will also support special events such as the Plastics in Automotive Conference held every January in Detroit and the annual August Autoparts Manufacturing Conference & Exhibition in Queretaro, Mexico.
"Our loyal readers and advertising clients are looking more and more to Mexico and Latin America as a relevant and growing market to export their products and technology solutions," Plastics News publisher Brennan Lafferty said. "Tecnologia del Plastico is the perfect partner to enable our continued support of our clients in this key region.”
Crain Communications, Inc. is based in Detroit. Carvajal Medios B2B is a leading specialized vertical business management company striving to connect Latin American resources with global technology suppliers.