Florida Small Business Pulse Check shows revenue goals attainable

TD Bank regional survey finds respondents are more optimistic about economic outlook.


Florida’s second annual Small Business Pulse Check, a regional survey by TD Bank, revealed that most small businesses in the state are well positioned to satisfy their 2015 revenue goals.

TD Bank’s survey included questions for business owners designed to gather information about their profit goals, hiring expectations, financing requirements, relationship to tourism and the economy, and level of optimism.

Close to half (46 percent) of all respondents reported feeling optimistic, with 16 percent predicting that 2015 will be their best year to date, according to the results. More than half are on track to meet revenue goals, with 29 percent anticipating exceeding their minimum requirements.

The overall positivity may be related to ongoing recovery from unease about the national economy, TD Bank said. Compared to last year, when 55 percent of those queried said the U.S. economy negatively impacted their operations, this year only 39 percent voiced that sentiment.

"Small businesses in Central and South Florida no longer feel constrained by the national economy, and are once again pulling ahead in performance," Ernie Diaz, regional president of Florida for TD Bank, said. "It's encouraging to see this strong optimism among small business owners."

Optimism was variable according to location, with Central Florida entrepreneurs feeling more optimistic, slightly more likely to exceed revenue goals, and somewhat more likely to hire new employees than their counterparts in South Florida.

Over three-quarters of those surveyed stated that their businesses are not tourism-reliant.

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