Motorcycle Industry Council acquires AIMExpo trade show

Acquisition part of deal for Motorcycle Group section of Marketplace Events.


The California-based Motorcycle Industry Council (MIC) recently acquired the Motorcycle Group sector from Marketplace Events LLC, including the American International Motorcycle Expo (AIMExpo), scheduled to take place in Orlando, Florida in October. 

AIMExpo, an annual motorcycle and powersports show, is the only North American event to showcase new product models for trade, the media and consumers simultaneously.

To prepare for the transition, AIMExpo Show Director Cinnamon Kernes, and AIMExpo show creators Mike Webster and Larry Little will form a new events department within MIC. Little commented that it is common in the association industry for trade groups to own or operate affiliated shows.

"MIC’s primary goal is to ensure the show's ongoing growth and success, and that requires not only a depth of tradeshow experience, but broad experience in our industry,” MIC Chair Dennis McNeal, who is also Yamaha Motor Corporation, U.S.A.'s vice president for motorcycle operations, said. “Mike Webster, Larry Little, Cinnamon Kernes and the entire AIMExpo team have that kind of experience, and the MIC board of directors… is excited to have them join the staff of the MIC."

The MIC is headquartered in Irvine, California, with a government relations office in metropolitan Washington, D.C.

"In 2012, Marketplace Events made the commitment…to launch AIMExpo with the explicit goal of changing and re-energizing the powersports business, and our AIMExpo team has been intensely focused and true to that promise,” Marketplace Events CEO Tom Baugh said. “In less than three years, [it] has become the most important annual gathering for the industry. We’re very proud MPE successfully incubated AIMExpo, but we recognize the event will reach its full potential and greatest benefit to the industry under MIC ownership.”

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