Executive benefits consultancy Fulcrum Partners, LLC, which was founded in Florida, announced Wednesday it has revamped its online presence by launching four targeted microsites specific to some of the firm’s individual nationwide office locations.
While Fulcrum’s primary website will continue to offer an overview of basic services, staff and contact information, each microsite will feature subspecialties to educate consumers on the company’s breadth of services, with two of the four microsites focusing on Florida team members.
Managing directors and locations highlighted by the microsites include Joseph Thompson and Bruce Brownell, Fulcrum Partners Ponte Vedra Beach, Jacksonville, Florida; Andrew Hart, Fulcrum Partners Washington, D.C.; Gus Comiskey and Stephen Kaufman, Fulcrum Partners Houston; and Scott Cahill, Fulcrum Partners Orlando.
"The nationwide locations of Fulcrum Partners are not regional in the sense that they serve only a geographic area,” Fulcrim Partners Founder Bruce Brownell said. “Each of our offices supports clients across the U.S. However ours is a relational business and targeted microsites improve our capability to connect our managing directors with our market in ways that enhance the one-on-one services we deliver."
Founded in 2007 in Ponte Vedra Beach, Florida, Fulcrum Partners evaluates executive benefit structures by measuring existing benefits plans against comparator groups and against best practices; then advising companies on strategies to attract and retain top talent through deferred compensation planning to benefit the company and its executives.