Rubio’s Restaurants expands to East Coast with eight Florida locations.
Rubio’s Restaurants will acquire eight Florida restaurant locations, now operating as Lime Fresh Mexican Grills, from Ruby Tuesday, with plans to convert them into Rubio’s Coastal Grill outlets, the group recently announced in San Diego, California.
The transition will herald the first expansion to the East Coast for the California-based company, recognized for using sustainable seafood ingredients in its fare. Along with tilapia, mahi mahi, shrimp and other fish entrees, Rubio’s serves poultry, beef and hearty sides.
Rubio’s Coastal Grill, co-founded by Ralph Rubio and best known for introducing fish tacos and other coastal fare to American cuisine, is rated the U.S.’s top Mexican food chain by Consumer Reports. Since opening its first branch in San Diego in 1983, winning an enthusiastic fan base and attracting media attention, Rubio’s has sold over 200 million of its signature fish tacos.
“Since opening … more than 30 years ago, our quality reputation has steadily spread across the nation,” Rubio said. “Florida is a priority market for expansion because of a shared passion for quality seafood and culinary innovation. We’re eager to be a part of the community and bring a taste of Southern California to the East Coast.”
Rubio’s agreed to acquire the select Florida Lime Fresh Mexican Grill locations from parent company Ruby Tuesday, Inc., subject to customary closing procedures, within the first half of 2016 — with locations in Miami, Ft. Lauderdale, Tampa Bay, St. Petersburg and Orlando slated to open in the spring of 2016 — bringing the company’s total number of venues to over 200.
“Our menu is top notch, but the excellent service of our team takes a dining experience from great to outstanding,” Rubio’s Restaurants President and CEO Marc Simon said. “We’re excited to welcome Florida-based team members to the Rubio’s family and, together, expand our culinary vision throughout the state.”
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