Bradenton’s First Watch names Tomasso president

First Watch Restaurants Inc. has promoted Chief Marketing Officer Chris Tomasso to the office of president effective Jan. 1.


Bradenton, Florida-based First Watch Restaurants Inc. has promoted Chief Marketing Officer Chris Tomasso to the office of president effective Jan. 1.

With close to two dozen years in the restaurant industry and part of the First Watch executive team for nearly a decade, Tomasso will oversee operations along with marketing and culinary functions.

"Chris brings a unique combination of strategic brand vision and tactical operations knowledge, and he has served as a trusted advisor to me since he joined First Watch nearly 10 years ago," First Watch CEO Ken Pendery said. "He has always embraced our culture and has helped lead First Watch through years of brand evolution and aggressive growth. I'm confident that we will continue on the path to success and maintain our dynamic culture with Chris in this new role."

Tomasso was named a Top Private Company CMO in 2012 by ExecRank. He serves on the board of directors for the National Restaurant Association's Marketing Executive Group as well as that of Share Our Strength's Dine Out for No Kid Hungry, an anti-hunger project.

Consistently recognized for its breakfast and brunch offerings, First Watch serves up time-honored favorites including omelets, pancakes, salads and sandwiches, along with specialty dishes such as Quinoa Power Bowls, Avocado Toast and the “Chickichanga.”

Named a 2015 Top Consumer Pick by Nation's Restaurant News, First Watch is the nation’s fastest-growing daytime-only restaurant model, with more than 270 eateries across 26 states.

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