Zimmerman Advertising, the creative force behind many of America’s most recognizable brands, has named marketing industry veteran Jim Heidelberg as chief client officer, the firm announced recently from its Fort Lauderdale, Florida base.
"True to our mission, Jim's sole remit is to help grow retail brands," Zimmerman Advertising CEO Michael Goldberg said. “One of the most attractive facets of his hire is that he comes with no traditional agency experience, so there is no typical agency deprogramming necessary.”
Heidelberg worked with Accenture for much of his career, shaping its success. He brings on-the-ground expertise in every facet of business, from marketing and planning, merchandising and communications to pricing, supply chain and store operations. His was the creative force behind many a JC Penney, eBay, Best Buy, and Toys “R” Us promotion.
"Jim's competitive spirit and tenacious ability to solve retail problems is what will make us continue our evolution and become an even better organization," said Founder and Chairman Jordan Zimmerman.
The agency highlighted the diversity of Heidelberg’s experience, emphasizing that his capability is not brand-specific, but oriented toward problem solving with an innovative, “fearless” approach.
Among Zimmerman’s clients are Nissan, Dunkin’ Donuts, Boston Market, Michaels, Chico’s and many more. With South Florida headquarters, the company operates offices nationwide, from New York, Chicago, and Nashville to Atlanta, Dallas and Los Angeles.