United Way of North Central Florida to present innovative program at United Way conference Feb. 9-11

United Way of North Central Florida (UWNCF) will present a unique business program at the United Way Worldwide Fundraising for Impact Summit Feb. 9-11 at the Tampa Marriott Waterside Hotel & Marina, 700 S. Florida Ave.

Chris Wells, UWNCFL’s director of small business, will describe a donor investment initiative targeted to the small business owner in Florida. Wells explained that the proprietary program works by creating revenue separately from traditional workplace payroll deduction methods, and statistics already indicate that it is a viable model, having shown 15 percent growth in one year’s time.

“In recent years, as workplace campaigns have been declining, it has become obvious that new and innovative strategies need to be created to continue to fulfill our community’s needs,” Wells said. “With more than 100 Small Business Partners to-date, this initiative has done just that.”

Stakeholders can also look forward to the United Way’s Small Business Partnership gathering slated for September at Best Western Gateway Grand, 4200 Northwest 97th Blvd. in Gainesville, entitled "Mission Main Street: Why Small Business is Critical to the Growth of Your Community Investment Fund."

“We were so pleased to be included in the program for the United Way Worldwide conference,” Deborah Bowie, UWNCF president & CEO, said. “Small business drives the local economy and our Small Business Partnerships have allowed us to reach an entirely new audience of donors. This is a program that is completely portable to other communities.”

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Gainesville Area Chamber of Commerce Tampa Marriott Waterside Hotel

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