CERTIFIED Inc., a cutting-edge research firm, recently revealed in Boca Raton that it has been invited to join the prestigious Technology Business Incubator at Florida Atlantic University’s (FAU) Research Park campus.
CERTIFIED has attained breakthroughs in the field of cognitive research and “big data,” having designed a product tracking system, a smartphone app, and an Augmented Reality Visual Search Engine (ARVSE). Implications of the firm’s research extend to the distinct possibility that consumers can achieve total transparency regarding their purchases — such as where their food comes from — while marketers can likewise determine who is buying their wares and services.
The smartphone app — dubbed “AUGI” — can trace food, plants, crops, poultry and meat, plus children’s and pets’ items. CERTIFIED’s inherent advantage lies in its neutrality as a non-government certification firm, rendering it a valid resource for “qualifying and quantifying” product origins.
“Major corporations are moving towards systems that utilize artificial intelligence and all forms of cognitive learning,” Andrew Duffell, president and CEO of FAU’s Research Park, said. “The emergence of any system that can efficiently gather the big data needed to fuel those systems is vital. We believe that the AUGI system from CERTIFIED could play a very important role, while offering students the opportunity to contribute and learn through CERTIFIED’s success.”
CERTIFIED’s founder and CEO, Adam Reiser, stated that the company was originally conceived as a way to double-check “Made in USA” claims and evolved from there.
“[We] have developed AUGI into what will prove to be incredibly important for cognitive learning, and all areas of artificial intelligence, since big data is the necessary foundation to make it all successful,” Reiser said.