David Lopez and Scott Mortier, whose first Froots franchise took off big-time in Florida and nationwide, recently launched The Franchise Whales, an incubator concept designed to help new Sunshine State ventures hit the ground running.
Lopez created Froots in 2001 when he was just 19, opening additional locations and ultimately franchising purely in response to customer demand. That was just the beginning— he then went on to launch a mobile dental equipment clinic and subsequently acquire and develop a wide array of additional concepts.
Now he and Mortier, operating from their hub in Davie, Florida, are ready to bring Franchise Whales to town; their first client is Miami Grill, a subsidiary of Miami Subs Capital Partners 1 Inc. The restaurant, with a South Beach vibe, hopes to expand in all 50 states.
“Our brand is one of the hottest restaurant chains in the fast casual sector, and as we continue to pursue further franchise growth, David and Scott’s guidance will be a tremendous asset to our team,” Richard Chwatt, Miami Grill’s CEO and director, said. “Partnering with The Franchise Whales allows us to more effectively extend our brand across the nation.”
Over their 35 combined years of experience, Mortier and Lopez have sold over 1,000 franchises. Their new project will offer strategic planning, operations and marketing management, franchise development and training.
“We know franchising inside and out and what it takes to push a brand to the next level,” Mortier said. “Both David and I have a track record of success with various franchises and know the right strategies that should be implemented to nurture and drive growth.”