Following a year of robust growth, Zimmerman Advertising recently publicized a pair of promotions in Fort Lauderdale, naming Michael Angelovich as chief strategy officer and Danika Kirvin as VP, director of integrated media planning.
"Michael and Danika help us evolve the agency without ever losing sight of the agency DNA that has made us special for so many years," Jordan Zimmerman, founder and chairman of Zimmerman Advertising, said.
Angelovich, who carries strategic planning for the firm, has delved into motivational psychology to better determine how business works. Additionally, he powers what Zimmerman calls its “heretical retail research engine.”
"Michael has elevated the agency, so it is only fair that the agency elevates Michael," CEO Michael Goldberg said. "He has broadened both our talent base and our ability to use strategic intelligence to drive more business."
Kirvin’s innate grasp of research and planning, together with her ability to manage consistent client growth in a “cluttered, competitive landscape,” has served her and the firm well.
"She's a shining star that is obsessed with helping the agency and its clients shine even brighter," Goldberg said.
With headquarters in Fort Lauderdale, Zimmerman Advertising represents numerous high-profile retail brands — including hhgregg, Nissan, Party City, Dunkin' Donuts, Tire Kingdom, AutoNation, Boston Market, Smokey Bones, Five Below and Michaels — with outposts in New York, Los Angeles, Chicago, Dallas, Atlanta, and Nashville.