LaBasco joins The Franchise Whales

New partner and CFO brings years of expertise in structuring opportunities to the executive team.


Davie-based The Franchise Whales welcomed new partner and CFO Brian LaBasco to the executive team. 

LaBasco joins CEO David Lopez and Scott Mortier in supporting and developing franchise models for clients.

“With Brian’s background in mergers and acquisitions, he will be a valuable asset to The Franchise Whales team,” Lopez said. “He will be a key player in our growth strategy, aiding in identifying and evaluating various markets, competitors and the overall landscape as well as providing structure to ensure our growth strategy is on track with our vision.”

LaBasco brings more than 10 years of financial experience, including serving at Palladium Equity, Sun Capitol Partners and Lehman Brothers and as Cross Keys Financial's VP. He will oversee The Franchise Whale's finances, evaluate opportunities and work to maximize profits.

“The small business landscape is starving for a concept like The Franchise Whales that helps new and emerging franchise concepts establish the right foundation for long-term franchise growth,” LaBasco said. “Many business owners are compelled to franchise their concepts because it’s a viable way to expand a business, yet involves limited risk and less capital. The problem is that many don’t establish the right systems from the start. I was drawn to the fact that The Franchise Whales helps many of tomorrow’s big name franchise brands realize their true potential.”

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