Youngevity International markets bold coffee flavor to Florida


Organic coffee is en route to 18 Au Bon Pain locations throughout South Florida, thanks to an agreement with CLR Roasters and its parent company — global marketer Youngevity International.

The agreement provides that Au Bon Pain, through Bread Partners Inc., will sell Café La Rica, Youngevity's unique espresso brand with “a captivating aroma and bold flavor” reminiscent of the authentic Cuban coffee roasting tradition, with coffee  grown on Siles Family Plantation Group properties in Nicaragua.

Citing continued growth of Florida’s Hispanic community, currently estimated to be 70 percent of Miami's population, CLR Roasters president Ernesto Aguila outlined the firm’s decision to market their coffee in retail outlets such as Au Bon Pain, especially following Bread Partners Inc.’s assessment of rising coffee sales.

"The unique flavors of our coffees, specifically Café La Rica, has been embraced by many specialty coffee drinkers,” Aguila said. “We have found a great affinity for Café La Rica by the Hispanic Community.”

With an initial investment topping $250,000, CLR Roasters has purchased of 100 espresso machines and milk dispensers, and will also deploy branded mobile coffee trucks to support delivery and installation to select South Florida locations, including commercial customers.

“Working with Ernesto and his team, we have the capacity to bring the rich flavor directly to a growing group of cultivated consumers [with] great potential to expand our growing customer base,"Youngevity president and CFO Dave Brisk said, adding that their coffees are fair trade, organic, rainforest and bird friendly.

Based in Chula Vista, California, Youngevity International Inc. is a fast-growing multi-dimensional consumer products distributor.

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