St. Petersburg-based interactive multichannel retail firm HSN Inc. (HSNi), operating as HSN and Cornerstone, recently named CFO/COO Judy Schmeling as Cornerstone president.
She will continue as COO and serve as interim CFO during the transition period.
A native Floridian and graduate of Florida State University, Schmeling has held numerous leadership roles at HSNi, having joined the firm in 1994. Her new responsibilities will including oversight of the company’s home and apparel lifestyle brand portfolio.
“We are thrilled that Judy will assume this strategically important role and leverage her extensive experience as HSNi’s COO and CFO as well as her strong knowledge of the company to capitalize upon opportunities that leverage the collective power of our brands,” HSNi’s CEO Mindy Grossman said. “Over her 22 year tenure, Judy has contributed significantly to HSNi’s growth and development. Judy has been an integral business partner to me and the broader leadership team over the years and I look forward to her continuing to play a pivotal role in further advancing our business strategies and delivering value for our stakeholders as president of Cornerstone.”
As a transactional innovator, HSN markets an array of products and top brand names to approximately 94 million homes around the clock, every day of the week.
"I am very excited to be assuming this new responsibility to optimize strategic opportunities for the Cornerstone portfolio,” Schmeling said. “My key areas of focus include driving digital-centric customer experiences, pursuing our experiential retail strategy and leveraging synergies across the portfolio. I look forward to applying my financial and operational experience at HSNi to maximize the growth potential of our brand portfolio.”
The firm is conducting an external search for Schmeling’s replacement as CFO.