Cyber scouting is the new marketing tool, and Florida’s eZassi — with unique open innovation software products— is staying on top of its niche, announcing recent appointments and internal structural shifts in preparation for further expansion.
To spearhead western U.S. client relationships, Aryan Davani has joined eZassi — based in Fernandina Beach — as regional sales director in San Francisco, with previous experience at BrightEdge Technologies and Oracle Corp
The firm’s Walter Galler will become chief marketing and customer engagement officer to direct external marketing, strategic intelligence and client delivery.
Srinivas Kuppa, acting CTO, will take over technology development, handling everyday IT and client deployment as well as continuing his work in software development, as Christian Fernando departs to explore new prospects.
Additionally, Mohammed Charki, with a well-rounded comprehension of research and development and background with several enterprises, has been named to eZassi’s advisory board.
The concept of “open innovation” connotes fluidity of mutual “innovation” or interactive proprietary data exchange among individual industry resources, with governing stipulations such as licensing or patent protection.
The model is based on the consensus that in the information age, firms are more successful when they exchange research with other entities. The term refers to the use of both internal and external information in company operations, geared toward expansion.
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