Offering a unique national franchise model for health-oriented disinfectant products combined with state-of-the-art cleaning technology, Coverall North America Inc. of Deerfield Beach recently welcomed “strong talent” with the appointment of Nicole Ivey as marketing VP.
With almost 20 years of expertise in communications and marketing, Ivey brings a foundation in advertising and promotion, including digital strategy. Previously she worked with Regus, managing more than 900 North American sites.
"It is with great pleasure that we welcome such strong talent to Coverall's management team," Rick Ascolese, Coverall North America Inc.’s president and CEO, said. "This position requires a highly dedicated and inspirational leader who will identify new opportunities, build efficiencies and drive leadership, while motivating and managing a dedicated team of professionals.”
From its Florida hub, Coverall oversees 37 support centers across nine states nationwide, including a Tampa office, and plans to continue expansion. Ivey will implement strategic direction while bolstering the Coverall brand and bringing digital marketing forward.
“We believe that Ivey's background will play a key role in shaping and strengthening our organization's overall strategies and are confident that her expertise will help to further develop our aggressive goals of expansion nationwide," Ascolese stated.
Coverall is a team-oriented company, focusing on core values of integrity, respect, honesty, trust and teamwork. It participates annually in the International Franchise Association's Franchise Action Network meeting in Washington, D.C.