An updated store model – the first of its kind in the U.S. – is featured at Puerto Rico-based Novus Inc.’s inaugural U.S. store in South Florida.
The Novus store recently opened in the Pembroke Lakes Mall in Broward County.
Designed by Alvarez Diaz Villalon, the location features “wood, metal and the company’s distinctive shades of red,” according to a press release.
“Novus is aware of the importance of the South Florida market and the large Puerto Rican population of more than 300,00 currently residing in the area that has a close identification with the brand," Marketing Director Sandra Castellon said in the release.
The store’s products – offerings for both genders – can be selected and purchased online for in-store pickup thanks to a new e-commerce platform the company deployed in advance of the U.S. store launch.
For more information, visit Novus on the web.