Printing, direct mail companies to converge at Clearwater conference

Printing and direct mail companies will meet in Clearwater for Market-Edge 2017, an event aimed at discussing the latest developments in direct mail marketing integrations.

Printing and direct mail companies will meet in Clearwater for Market-Edge 2017, an event aimed at discussing the latest developments in direct mail marketing integrations.

The three-day event will be hosted by DirectMail2.0, a direct mail integration software company, according to a press release. The event will be from Oct. 25-27.

Organizers of the event underscored the importance of the program.

“The importance of integrating direct mail with today's technology is more crucial than ever,” Brad Kugler, CEO of DirectMail2.0, said in the press release. “This is why the focus of Market-Edge is to show how to easily integrate a traditional marketing business model into today's demands and expectations of online marketing and result tracking mechanisms.”

Presentations will be made by Joy Gendusa, founder and CEO of PostcardMania, Carrie Bornitz, informed delivery program manager of the United States Postal Service; Patrick Valtin, CEO of New Era International; and John Puterbough, founder of one of the first mobile development agencies in the United States.

These will present on reverse IP matching, direct mail and augmented reality, social media marketing, list data technology, and more.

Tickets for the event are available from $699.

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