The Florida-Caribbean Cruise Association (FCCA) has launched a website -- CaribbeanisOpen.com -- as part of a multifaceted, million-dollar campaign aimed at creating awareness of Caribbean destinations that are operating normally after Hurricanes Irma and Maria.
“The landing site will be an invaluable resource for destinations and cruise lines to spread information about and footage of the beautiful destinations awaiting guests,” FCCA President Michele Paige said in a press release. “It is crucial to connect with potential travelers and show them that most of the unparalleled experiences in the Caribbean are operating normally.”
The website includes footage and updates complete with a map of over 80 ports that are open and welcoming guests, as well as a question-and-answer section with potential travelers' questions about visiting the Caribbean. The website also includes travelers' testimonials about their recent Caribbean experiences.
The FCCA campaign will also include special events, celebrity support and backing from destination leaders and travel industry veterans. The FCCA said it is also working with partners from certain destinations to tailor a message and press materials.
The FCCA unveiled the campaign during the upcoming FCCA Cruise Conference & Trade Show in Merida, Mexico where nearly 1,000 private and public stakeholders along with cruise executives were in attendance.