Endorsed by Jimmy Buffett himself, “Coral Reefer” could become a household name thanks to a breakthrough licensing arrangement between a medical cannabis firm and the musician’s own branding savvy.
Surterra Wellness has collaborated with Buffett’s Coral Reefer brand to market a variety of cannabis-derived items for medical, therapeutic and wellness purposes. Named for Jimmy Buffett’s band, the product line will hit the market exclusively via Surterra channels.
Noting that the era of acceptance is “overdue” for medical marijuana, Buffett affirmed that partnering with Surterra is “the right place for Coral Reefer products to be.”
"Finally, 'the time has come,' as the Walrus said," Buffett said. "That time being the long overdue recognition of the numerous healing properties of cannabis.”
Coral Reefer LLC is jointly owned by Jimmy Buffett and his global lifestyle brand business, Margaritaville Holdings. File photo
Surterra’s mission is to glean the natural benefits of cannabis-sourced ingredients to produce safe, effective treatments. Coral Reefer LLC is jointly owned by Buffett and his global lifestyle brand business, Margaritaville Holdings.
"Jimmy and the Margaritaville team … share a long-term commitment to consumers and quality that we espouse at Surterra and together we have the infrastructure and capital to support fast growing, high-quality brands,” Surterra Chairman and CEO Beau Wrigley said. “We are thrilled to be partnering with them."
Established in 2014 and headquartered in Atlanta, Surterra Wellness owns medical marijuana licenses in Texas and Florida. It operates 10 wellness centers in Pensacola, Tallahassee, Tampa, North Port, Largo, Deltona, Jacksonville, Orlando, Port Orange and Miami Beach.